kamo — assets & specs
grab it.
use it right.
logos, packshots & deck
partner bundle — everything in one zip
official logos in svg + png, all 4 packshots, and a one-page usage guide with clear space, co-branding and approval rules.
logo — black
for chalk and light surfaces. svg for print and web, png for slides. clear space = height of the “k”. partner lockup: partner right of kamo, 1px divider, equal optical height.
logo — white
for #131313, photos and event surfaces. svg for print and web, png for slides. clear space = height of the “k”. same partner lockup rules.
icon — black
favicon, app icon, avatar — when the full logo won't fit. svg for print and web, png for slides. min 20 mm print / 80 px screen.
packshot — full lineup
hero image for launch and partner pages. jpg, 1211 × 1600. don't crop the cans, no gradients.
packshot — kamo 45
pair with the refuel claim and its abv. jpg. keep the can cold and wet, the hero of the frame.
kamo brand deck (about kamo)
the full story, specs and art direction. pdf, 36 mb. link it rather than hosting your own copy.
product in use
jpg. always the moment after the effort. don't crop out the can, no filters.
download all · zip · 1.4 mb
how to use it
- partner logo sits right of kamo, split by a 1px divider, at equal optical height.
- event surface: #131313 with the white logo. no gradients, no drop shadows.
- clear space on every side = cap height of the “k”. minimum 20 mm print / 80 px screen.
- pos headlines: one line, max 6 words, lowercase.
- always show the functional benefit per product (refuel, relax, rebuild) and the abv.
- never position kamo as fuel before or during sport — it's the reward after.
- send final artwork to the kamo brand team 10 working days before print.
typography
- copy
- darker grotesque regular, medium and semi bold.
- title
- helvetica neue bold.
- short headlines
- helvetica neue medium and bold.
all headlines are written in lowercase. keep them black, tightly tracked and max 8 words.
photography: real sweat, real motion, alpine light. no staged gym poses, no drinking before or during sport.